2022-05-30传送门：谷歌官方的免费课程和认证证书

有朋友可能想了解谷歌广告的基础和入门知识，其实谷歌官方就有一些免费的课程，可以了解下。

语言可能有点生硬，但比起外面一些只讲“是什么”的基础班，官方的课程还会融入一些可能遇到的投放情况进行讲解和分析（“怎么做”和“为什么”），更能锻炼我们的应变思维

Google Ads 搜索广告的基础知识

https://skillshop.exceedlms.com/student/path/17392-google-ads?sid=889563c3-124d-4d75-812c-9d56efc057f4&sid_i=0

Google Ads 搜索广告认证

https://skillshop.exceedlms.com/student/path/18154-google-ads?sid=889563c3-124d-4d75-812c-9d56efc057f4&sid_i=1

优化 Google 搜索广告系列

https://skillshop.exceedlms.com/student/path/197919-google?sid=889563c3-124d-4d75-812c-9d56efc057f4&sid_i=2

如何制作 Google 搜索广告系列

https://skillshop.exceedlms.com/student/path/270715-learn-how-to-create-google-search-campaigns?sid=889563c3-124d-4d75-812c-9d56efc057f4&sid_i=4

探索搜索广告优化最佳做法

https://skillshop.exceedlms.com/student/path/200904?sid=889563c3-124d-4d75-812c-9d56efc057f4&sid_i=3

Google Ads 优化得分

https://skillshop.exceedlms.com/student/collection/36169-google-ads?sid=1496f5cb-58e0-42a3-834e-d42b30fc8ab6&sid_i=2

了解制作广告的基础知识

https://skillshop.exceedlms.com/student/collection/36184?sid=1496f5cb-58e0-42a3-834e-d42b30fc8ab6&sid_i=3

购物广告认证

https://skillshop.exceedlms.com/student/path/18290?sid=54775dff-72dd-4f3b-9690-9c7d3a820fbf&sid_i=0

学习购物广告的基础知识

https://skillshop.exceedlms.com/student/path/201035?sid=54775dff-72dd-4f3b-9690-9c7d3a820fbf&sid_i=1

启动购物广告策略

https://skillshop.exceedlms.com/student/path/201531?sid=54775dff-72dd-4f3b-9690-9c7d3a820fbf&sid_i=2

了解如何制作、管理和优化 Google Ads 展示广告系列

https://skillshop.exceedlms.com/student/path/17080-google-ads?sid=1e8b9073-06d7-4afd-82e4-3d35072fcadc&sid_i=0

Google Ads 展示广告认证

https://skillshop.exceedlms.com/student/path/18082-google-ads?sid=1e8b9073-06d7-4afd-82e4-3d35072fcadc&sid_i=1

为展示广告设置目标客户匹配受众群体

https://skillshop.exceedlms.com/student/path/315203-set-up-customer-match-audiences-for-display?sid=1e8b9073-06d7-4afd-82e4-3d35072fcadc&sid_i=2

通过目标客户匹配再次吸引客户

https://skillshop.exceedlms.com/student/path/315074-re-engage-customers-with-customer-match?sid=1e8b9073-06d7-4afd-82e4-3d35072fcadc&sid_i=3

衡量 Google 展示广告的整体价值

https://skillshop.exceedlms.com/student/path/314605-measure-the-full-value-of-google-display-ads?sid=1e8b9073-06d7-4afd-82e4-3d35072fcadc&sid_i=4

采取措施衡量展示广告的整体价值

https://skillshop.exceedlms.com/student/path/314859-take-steps-to-measure-display-s-full-value?sid=1e8b9073-06d7-4afd-82e4-3d35072fcadc&sid_i=5

了解如何制作和优化 Google 展示广告系列

https://skillshop.exceedlms.com/student/path/266320-learn-how-to-create-and-optimize-google-display-ads-campaigns?sid=1e8b9073-06d7-4afd-82e4-3d35072fcadc&sid_i=6

学习 Google Ads 视频广告受众群体、格式和广告素材方面的基础知识

https://skillshop.exceedlms.com/student/path/17550-google-ads?sid=d083a459-9ddb-4548-8695-b34ddefc5a4b&sid_i=0

Google Ads 视频广告认证

https://skillshop.exceedlms.com/student/path/18219-google-ads?sid=d083a459-9ddb-4548-8695-b34ddefc5a4b&sid_i=1

为视频广告系列制作效果出色的广告

https://skillshop.exceedlms.com/student/path/197143?sid=d083a459-9ddb-4548-8695-b34ddefc5a4b&sid_i=2

增长视频广告专业知识

https://skillshop.exceedlms.com/student/path/224482?sid=d083a459-9ddb-4548-8695-b34ddefc5a4b&sid_i=3

制作和管理 Google Ads 视频广告系列

https://skillshop.exceedlms.com/student/path/271005-create-and-manage-google-ads-video-campaigns?sid=d083a459-9ddb-4548-8695-b34ddefc5a4b&sid_i=4

了解 Google Ads 智能广告系列的基础知识

https://skillshop.exceedlms.com/student/path/212599-google-ads?sid=f9348e8f-f448-42ec-a351-5c8c35dadc43&sid_i=0

Google Ads 应用广告认证

https://skillshop.exceedlms.com/student/path/29804-google-ads?sid=628cfe2b-18fe-41c1-bf69-b14bdf331c4e&sid_i=0

了解如何制作和优化 Google 应用广告系列

https://skillshop.exceedlms.com/student/path/29830-google?sid=628cfe2b-18fe-41c1-bf69-b14bdf331c4e&sid_i=1

为应用广告系列制作效果出色的广告

https://skillshop.exceedlms.com/student/path/450258?sid=628cfe2b-18fe-41c1-bf69-b14bdf331c4e&sid_i=2