动之以情，晓之以理的FB账号被封后的申诉信件，FB审核人员也是人，对他们来说审核也是一分工作，所以相比较于上来就骂他们指责他们的广告主，表现出足够的同理心广告主会更容易申诉通过。这个邮件不要一被封的时候就立刻用，先常规申诉一下，第一次常规申诉完大概率会被打回，打回之后再用下面这个信去申诉。下面是文字的原文，大家直接复制即可，记得最后末尾的名字要改哈，改成自己的 First let me start by apologizing violating any of facebook’s ad policies. It’s was certainly never our intent and we take running compliant white hat traffic very very seriously as a company. I am sure you get hundreds of angry message here a day from advertisers who are venting on you about their ad account being deactivated. That is not my intent today, but instead to hopefully shed some light on how the millions of small business owners using Facebook feel. I have personally managed tens of millions on Facebook ad spend over the last 5 years for a lot of companies from small startups to massive companies like 3M and Sam’s Club. I also speak on the biggest stages around the world to tens of thousands of marketers about Facebook advertising and have thousands of students in my courses and training programs. I can assure you I know Facebook’s ad policy like the back of my hand and as I said above take them very seriously. After carefully looking back through each ad in the ad account, I am struggling to see which specific policy we violated. We are promoting a product that is used by over 300,000 people around the world with 95% of 5 star reviews. In our ad copy, we are carefully to make 0 claims about the product or it’s benefits. We also do not call out any specific user in the copy or creative. Based on this I kindly ask that you reconsider your decision and allow us to continue running compliant traffic on Facebook. I know my opinion doesn’t really matter, but I do teach and talk to tens of thousands of business owners who advertise on Facebook every year, and I wanted to share some universal feedback I have been getting. When you shut down an ad account for a policy violating there is almost never a specific reason given. Simply saying your ad account violated our ad policies and you should go review the list to not do it again doesn’t help anyone and more importantly it sets the advertiser up for failure as they will almost certainly make the same mistake because they don’t actually know what the mistake was, in the first place. I would imagine that your algo flags ad accounts for specific reasons and it should be incredibly easy to pass that specific reason along to the advertiser when you make a decision to shut down someone’s ad account. I know you are just doing your job and that to you is these ad accounts are just ad accounts, but they are much much more to the advertisers using them. For many business owners Facebook is their sole source of customers. They have employees and families that depend on paychecks from the business. When you shut down an ad account you are directly impacting real people (beyond just the 1 person running the ad account). Given how serious the impact of your decision can be I think Facebook owns it to every advertiser to at least give a real reason when they shut down the lifeblood of a business. A simple 1 sentence generic canned response that is sent to every advertiser is disrespectful and does nothing to actually move the platform forward and prevent this from happening in the future. I am sure that a human might not even read this message, but if you are a person and reading this I hope a little better understanding of the impact your decision every day on real hard working good people. All we want is a tiny bit more insight when you shut down something so important to us. That is all anyone wants. Thank you again for your time reading this and for your hard work on a daily basis. I do hope you reconsider your decision and reverse the deactivation. Have a great day. -Max
